Maine Yellow Pages logo
Posted on Jun 23, 2008 in Identity Design
Tagged: Business


I had originally created the logo in 1999 with a different mark. While letting your “fingers do the walking” across a mouse is likely still the way it will happen (if not tapped or spoken into a smart phone), I decided to use the standard mark because it’s a piece of common visual vocabulary instantly translated as “find a phone number” even if represented as a tiny icon.

